When users sign up to the platform–vets or administrators–they answer a series of questions about their experience, personality, and work habits.
Prior to booking a vet, admins can view a user profile that surfaces details like the vet's core competencies, animal types they regularly treat, and what kind of teams they prefer to work on.
One of Roo's core pillars is bringing transparency to a process that, in the past, had been largely left to hiring agencies and middlemen.
Hospitals are very attuned to vets' bedside manners. In a business where people can visit just once a year, if an appointment goes unpleasantly, that pet and owner may not return to that hospital.
By capturing and surfacing a snapshot of each vet, Roo wants to alleviate the stress and concern that surrounds bringing a new person onboard.